The Memeification of EU Policy: How Brussels Speaks in GIFs and Grants
Introduction Somewhere in Brussels, a PowerPoint presentation titled “Engagement Synergy in a Post-Policy Europe” is being reworked into a meme. Not accident, but design. The European Union’s communication machine has learned that the easiest way to explain a billion-euro policy package to a scrolling citizen is with a cat GIF, a recycled slogan, or a […]