Lisbon is set to host the country’s largest coffee focused event as Lisbon Coffee Week runs from March 23 to 29, bringing together industry professionals, enthusiasts and global brands in a week long celebration of coffee culture. The festival is expected to attract around 3,000 visitors and will transform parts of the city into interactive hubs for learning, tasting and networking. Organizers have designed the event to go beyond traditional exhibitions combining workshops, sensory experiences and educational sessions, positioning Lisbon as an emerging destination for specialty coffee innovation and community driven consumption trends.
A key highlight of the festival will be the Coffee Market, scheduled from March 27 to 29 at 8 Marvila, where over 40 national and international brands are set to participate. Visitors will have access to a wide range of roasters, brewing equipment and accessories, allowing them to explore the full coffee production chain from bean to cup. Dedicated spaces such as the Alpro Roaster Alley and the Third Wave Water Cupping Room will offer curated experiences, enabling attendees to sample diverse coffee profiles and discover new batches introduced global importers and producers.
The event reflects a broader shift in consumer behavior toward specialty coffee and conscious consumption. Lisbon Coffee Week aims to educate visitors on the complexities behind coffee production, including sourcing, roasting techniques and sustainability challenges. Through themed walks and creative workshops, participants will gain insights into how coffee quality is influenced environmental conditions and processing methods. This approach aligns with the growing global interest in transparency and traceability within the food and beverage sector, where consumers increasingly seek deeper connections with the products they consume.
Speakers and experts are expected to play a central role in the program, offering perspectives on science, sustainability and entrepreneurship within the coffee industry. Sessions will explore how scientific research is being applied to enhance coffee quality and resilience, particularly in response to climate change and plant diseases that threaten global supply. Discussions will also focus on business development, providing practical insights for individuals looking to enter the coffee market or expand existing ventures while maintaining quality and ethical sourcing standards.
Lisbon’s growing reputation as a hub for lifestyle and cultural events has supported the rise of festivals like Coffee Week, which combine education with experience driven tourism. The city’s diverse audience and strong hospitality sector create an ideal environment for such initiatives, attracting both local residents and international visitors. hosting large scale events centered on niche industries, Lisbon continues to diversify its cultural calendar while supporting small businesses and global collaborations within specialized markets like coffee.
Economic activity surrounding the festival is expected to extend beyond the event venues, benefiting cafes, restaurants and local retailers across the city. Increased foot traffic and international participation contribute to Lisbon’s broader tourism strategy, which emphasizes experiential travel and cultural engagement. Industry observers note that events focused on specialty products often generate long term value strengthening networks between producers, distributors and consumers, ultimately supporting the growth of emerging sectors within the local economy.
As the Coffee Market approaches, anticipation continues to build among both participants and attendees, with ticket demand reflecting strong interest in the program’s diverse offerings. Organizers are preparing for high engagement across all sessions, with particular attention on sustainability focused discussions and interactive tasting experiences. The event’s structure allows visitors to move between educational content and hands on exploration, creating a balanced environment that appeals to both industry professionals and casual coffee lovers seeking to deepen their understanding of the craft.
